LESSON SERIES

The Profitable Portrait

Instead of running straight into mini sessions and "affordable" sessions, get straight to the heart of a profitable portrait business.
UNDERSTAND who your ideal client is and what motivates them to say YES! And create a sales process that empowers them at every step; feeling confident in their choice of photographer, in themselves, and in the investment they make with you for their imagery.
COURSE CONTENTS

What's included?

Motivational Messaging

We all hear "Ideal Client" from every direction but it's about so much more than knowing what kind of car they drive or how many kids they have behind a picket fence. It's about understanding what motivates them to CHOOSE YOU.
Your ideal client is already there, in your audience waiting for you to show up and speak to them, in their language where they're stuck and how YOU are the solution.

The Business Model for Profitability in Portrait

Most photographers come into the business space thinking "I want to shoot and get PAID" but getting paid WELL requires systems and processes to support that outcome and in this course Cat shares the entirety of her sales process with her clients from start to finish, all of which are replicable for you to integrate into your portrait business today. Stop throwing spaghetti at the wall with galleries and emails you sometimes remember to send. Get your solution TODAY.
When I started, I was chasing $300 sessions and I was even BUSY! I was so excited about being busy, it didn't dawn on me to stop for long enough to see what was actually happening. I remember turning around at the end of one month being proud at having worked through 19 sessions and realized that after the editing, travel time to and from, and even the sessions themselves that I was making $4.00 per hour and somehow still broke as a joke!
How can I be THIS broke? I'm BUSY!"
It wasn't until I had permission from my mentor to charge $1200, and that it was APPROPRIATE on a PROFESSIONAL level did things start to shift. And shift they did.
It's why I created this mini course. You'll walk away knowing more than simply how to price but how to be in service and how to speak TO your audience in a way that motivtes them to CHOOSE YOU.

You want to do it right. You want this business to actually PROVIDE for you, maybe even replace a salary from another career. I'm here to tell you it IS possible and this is the first step. Get your feet under you. Put the pieces in place to generate real revenue. Speak directly TO your favorite clients.

- Cat Ford-Coates

A thriving community

What Photographers Are Saying

Cat! The response to the story I posted was overwhelming! I've had people messaging me that I didn't even think liked me!. Message after message from strangers that are proud of me for connecting with them on a personal level and are looking forwrard to learning more about me. I'm literally sitting in the shower this morning like WHOA! I get it! People that have never interacted with me at all sending me voice notes. So thank you! I will sing your praises!
JosHUA DANIEL, NORTH CAROLINA
I can feel a little lost and struggle to prioritize where to focus energy. This feels like zooming out on Google maps to get your bearings. So helpful!
ALICE SARGINSON, AUSTRALIA
Your mentorship program was the best investment that I made for myself and my business. Helping me see that reaching $10k is possible with just my 4 sessions that month was a turning point. Thanks for shifting my perspective to act as the CEO of my business.
AAMAL ABED, CALGARY, CANADA

Frequently asked questions

Is this for me if I don't have a studio?

Location is irrelevant. Portrait photography is portrait photography whether you're on location in a park or urban setting, or in a studio.

What do I do if I have questions about the course?

Join The Studio Takeover Facebook group and tag me with your questions! Happy to help. 

Will this work if I'm brand new to owning a portrait business?

This course is designed to give you the information needed so you can price yourself sustainably, maximize your efforts, efficientize your workflow, develop your skills as a leader, and create FREEDOM with your business so you can serve at your highest capacity and live your life on your terms!

Embrace your potential 

as a Portrait Visionary!

This course is the perfect fit for aspiring and established portrait photographers who want to build a sustainable and profitable business. You'll learn essential skills in the sales cycle of a profitable portrait business, and how to identify your ideal client and craft messaging that speaks directly to them. Plus, with lifetime access to all materials and any future updates, you can revisit the course anytime you need a refresher or want to take your skills to the next level.

"Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon must inevitably come to pass."

- Paul J Meyer

Are you tired of just trying to get it to catch?
Is the feast or famine pattern a constant for you?
Are you waiting for someone outside of yourself to come and save you?
Are you piecing education together from multiple sources?
Are the demands of your business and schedule keeping you from your LIFE?
Are you ready for more?